Sumo grand champion Hakuho, who is featured in advertisements for government bonds to fund reconstruction in the disaster-stricken Tohoku region, met Finance Minister Jun Azumi on June 7.
“I am hoping that I will be of help to people in the affected region,” the Mongolian yokozuna told reporters after the meeting.
Newspaper and TV ads featuring Hakuho were launched the same day, part of a drive to encourage individual investors to buy government bonds to support disaster recovery efforts.
The government is spending 470 million yen ($6 million) on the publicity campaign in the current fiscal year, the same sum as last year.
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