Retailers won't shy away from Fukushima produce

November 30, 2011

Trying to help Fukushima farmers overcome negative publicity from the accident at the Fukushima No. 1 nuclear power plant, some major retailing chains are proudly and confidently selling produce and rice from that prefecture.

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Hisao Shike explains about sake produced by Shike Shuzo Co. of Iwaki, Fukushima Prefecture, to a customer at the Takashimaya department store. (The Asahi Shimbun)

Hisao Shike explains about sake produced by Shike Shuzo Co. of Iwaki, Fukushima Prefecture, to a customer at the Takashimaya department store. (The Asahi Shimbun)

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  • Hisao Shike explains about sake produced by Shike Shuzo Co. of Iwaki, Fukushima Prefecture, to a customer at the Takashimaya department store. (The Asahi Shimbun)