N. Korean media attempts to soften Kim Jong Un's image

June 01, 2012

By AKIHIKO KAISE/ Correspondent

SEOUL--Aimed at winning the hearts of the public, North Korea's state-run media have carried reports of the supreme leader's inspection tours of children's facilities, a zoo and an amusement park in the capital.

While many earlier reports on Kim Jong Un's inspections were military related, the latest footage, showing his interest in the public's daily lives and recreation, is apparently aimed at shaping a concerned and compassionate image for the country's youthful leader.

According to Radiopress Inc., a monitor organization in Tokyo, the Korean Central Broadcasting Station on May 31 reported on Kim Jong Un's visits to children's facilities.

"A general toy plant for children will be built in the future," Kim Jong Un said at the Children's Department Store in Pyongyang, which sells children's goods.

At one nursery, he touched the floor of a dining hall and said, "We have to make sure that children can eat in a warm, floor-heated room."

Earlier on May 27, Korean Central Television aired 10 minutes of footage of Kim Jong Un touring the capital's Central Zoo. The TV station also showed him inspecting the rides and other amusement apparatus at Kaeson Youth Park in Pyongyang, and doling out directions at an outdoor ice rink under construction.

By AKIHIKO KAISE/ Correspondent
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North Korean leader Kim Jong Un visits the Mangyongdae Revolutionary School in Pyongyang to celebrate the lunar new year and meet its students in January 2012. This photograph was distributed by the Korean Central News Agency. (Provided by Korea News Service in Tokyo)

North Korean leader Kim Jong Un visits the Mangyongdae Revolutionary School in Pyongyang to celebrate the lunar new year and meet its students in January 2012. This photograph was distributed by the Korean Central News Agency. (Provided by Korea News Service in Tokyo)

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  • North Korean leader Kim Jong Un visits the Mangyongdae Revolutionary School in Pyongyang to celebrate the lunar new year and meet its students in January 2012. This photograph was distributed by the Korean Central News Agency. (Provided by Korea News Service in Tokyo)