‘Running' daikon more than just a garden-variety promoter

January 25, 2013

By TAKUMI FUJII/ Staff Writer

TATSUNO, Hyogo Prefecture--A daikon radish shaped like a running human being is the new star of promotional material for products from Hyogo Prefecture.

The daikon gained fame after farmer Minako Shibata, 36, pulled it from her field in the city’s Mitsu district last October, telling her 36-year-old husband, Masayuki, “Look, this daikon is running.”

Using string to suspend the daikon, Minako photographed it “running" in fields, on a road and away from a dog. The radish looks like it has swinging arms and legs in stride.

Shibata provided a link to her photos, titled “Daikon runs away,” on Twitter, drawing such comments as “It’s heartwarming” and “How cute.”

The daikon photos appeared on the news section of an Internet search site, and it has been viewed more than 360,000 times.

An association that promotes Hyogo Prefecture’s specialty products decided to feature the running daikon in its posters and calendars. They are now sold at the Michi no Eki roadside station in Tatsuno, as well as at the prefecture’s “antenna shop” in Tokyo.

“I initially wanted to enjoy the photos with my family members,” Shibata said. “But I would be happy if it can help promote local daikon sales. I hope many people will enjoy the photos and eat daikon.”

By TAKUMI FUJII/ Staff Writer
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A daikon radish "runs away" from a dog in a photo posted by Minako Shibata in Tatsuno, Hyogo Prefecture. (Provided by Minako Shibata)

A daikon radish "runs away" from a dog in a photo posted by Minako Shibata in Tatsuno, Hyogo Prefecture. (Provided by Minako Shibata)

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  • A daikon radish "runs away" from a dog in a photo posted by Minako Shibata in Tatsuno, Hyogo Prefecture. (Provided by Minako Shibata)
  • A daikon radish "runs" in the sky. (Provided by Minako Shibata)

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