Toyota aims to smash output records, including 10 million mark in 2014

December 27, 2012

THE ASAHI SHIMBUN

Japan's largest automaker, Toyota Motor Corp., said it aims to set a new record by producing at least 10 million vehicles in 2014 at Toyota, Daihatsu Motor Co. and Hino Motors Ltd. assembly lines worldwide.

Sources said Toyota on Dec. 26 briefed its parts suppliers to prepare to outfit 9.5 million Toyota- and Lexus-brand vehicles alone in 2014.

Domestic production will account for 3 million units in that year.

But production plans for 2013, released Dec. 26, said domestic production of Toyota and Lexus vehicles would fall more than 10 percent from 2012 to 3.1 million units.

However, 2012 is expected to have been an extraordinary year, with domestic output rising 26 percent year on year to 3.49 million units and domestic sales rising 42 percent to 1.7 million vehicles on the back of government subsidies for the purchase of fuel-efficient vehicles. The program has now ended.

Toyota forecasts 2013 domestic sales at 1.4 million units, down 18 percent year on year.

The group plans to produce 9.94 million vehicles globally in 2013, representing a company record two years in a row.

As for its foreign operations, the group has set a production target of 5.6 million Toyota and Lexus autos and a group total of 5.96 million units--both record figures--in anticipation of increased sales in North America and Southeast Asia.

As a result, foreign assembly lines will account for 60 percent of the group's output, also a record. The increasing shift away from Japan is in part to counter the negative effects of a strong yen.

Akio Toyoda, Toyota president, has warned of the long-term risks from this.

"Japan's auto industry cannot regain strength without the revitalization of the domestic market," he said.

THE ASAHI SHIMBUN
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Akio Toyoda, president of Toyota Motor Corp., introduces new models in a roll-out event in Tokyo on Dec. 25. (Ryo Kato)

Akio Toyoda, president of Toyota Motor Corp., introduces new models in a roll-out event in Tokyo on Dec. 25. (Ryo Kato)

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  • Akio Toyoda, president of Toyota Motor Corp., introduces new models in a roll-out event in Tokyo on Dec. 25. (Ryo Kato)

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