One giant leap for Pocari Sweat--sports drink set for 2015 moon landing

May 16, 2014

By TOMOYUKI IZAWA/ Staff Writer

When future astronauts walk on the moon it won't be Tang they will be drinking to quench their lunar thirsts, if the makers of Pocari Sweat have anything to say about it.

Otsuka Pharmaceutical Co. announced May 15 that its popular sports drink with the unusual name will be hitching a ride on a rocket bound for the moon in October 2015.

Otsuka Pharmaceutical's Pocari Sweat division came up with the idea after they heard reports by U.S. scientists last year claiming that the moon likely has sources of water.

A canister of powdered Pocari Sweat concentrate made to resemble a can of the sports drink sold in vending machines will be left on the lunar surface, and all the future Neil Armstrongs have to do is add water, according to company officials.

The canister will be made of titanium to withstand the extreme temperatures of the lunar surface, which can hit 110 degrees during the day and plummet as low as minus 180 degrees at night. A plaque with the hopes and wishes of 38,000 children engraved on it will accompany the canister of Pocari Sweat.

The rocket, sponsored by a private company, will be launched from Florida and make the 384,400-kilometer trip to the moon in about four and a half days. A lunar lander will transport the canister to the moon's surface.

"We want our use of the moon to set an example," said an Otsuka Pharmaceutical official, referring to the fact there are no laws or regulations regarding the use of the lunar surface. "We will not damage the lunar environment."

Otsuka Pharmaceutical has been a forerunner in the field of space advertising, shooting the world's first "space commercial" at the International Space Station in 2001.

By TOMOYUKI IZAWA/ Staff Writer
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An artist's impression of the Pocari Sweat canister on the moon (Provided by Otsuka Pharmaceutical Co.)

An artist's impression of the Pocari Sweat canister on the moon (Provided by Otsuka Pharmaceutical Co.)

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  • An artist's impression of the Pocari Sweat canister on the moon (Provided by Otsuka Pharmaceutical Co.)
  • The "Dream Capsule" canister, designed to look like a can of Pocari Sweat, will carry powdered concentrate of the drink to the lunar surface. (Provided by Otsuka Pharmaceutical Co.)

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