The 4th J-Pop Summit Festival, an annual convention dedicated to Japanese pop culture in San Francisco, will be held on Aug. 25-26, organizer New People Inc. announced.
With the help of its partner, Nippon Television Network Corp., a special event featuring the "Evangelion" anime series will be presented for the first time in the United States, the company said.
Details have yet to be revealed, but the event is certain to draw attention from fans in Japan as the latest film adaptation, "Evangelion: 3.0: You Can (Not) Redo," is slated to hit cinemas in autumn.
This year, the San Francisco-based company will host the event in connection with the Japantown Merchant Association under the theme of "Cyberpop Overload!"
Many fan conventions held in the United States focus on Japanese pop culture. But J-Pop Summit Festival offers a wider range of aspects, including anime, music, fashion, film, video game and technology. It also features special guest appearances.
The festival has continued to expand in scale, with about 55,000 visitors attending last year. One of the highlights of the 2011 installment was virtual singing idol Hatsune Miku.
New People aims to further enrich the festival to attract more visitors this year. Details for specific events, programs, partners and sponsors will be announced later.
New People and the J-Pop Summit Festival were launched by Seiji Horibuchi, the founder of U.S.-based anime and manga publisher and licenser Viz Media, LLC.
Although the festival draws many participants, it has not been played up by anime and manga-related media because it is an outdoor event and puts less emphasis on anime and manga.
For more information, visit New People at (http://www.newpeopleworld.com/).
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