R2-D2, the loveable robot character in "Star Wars," can now be yours with pepperoni and extra cheese--but hold the anchovies.
Domino's Pizza Japan Inc. has joined forces with Lucasfilm Ltd. to celebrate the release of the 3-D version of "Star Wars: Episode I--The Phantom Menace."
The pizza company will deliver a medium-sized pizza for the "R2-D2 version" set, with the robot from the sci-fi epic series featured on a pizza box shaped like R2-D2 and with his secrets detailed on the back.
A large-sized pizza comes in the "Episode I version" box set that shows the main characters from the saga.
Both sets include a pair of original Lightsaber-shaped fork and spoon, in addition to an exclusive "Star Wars Collection" card.
To celebrate the special offer, the Domino's has come up with inside reports to reveal the behind-the-scenes of the campaign. With many photos, Domino's Pizza staffers show how they came up with the project and explain the development process ranging from a business tie-up with the film series and a licensing agreement.
They also share their painstaking efforts in designing the R2-D2-shaped pizza box.
The staffers detail their visit to Lucasfilm in San Francisco, where the legendary film series was created. They uncover the inside world of the studio and the production process of the special goods.
The six-part report will be available for reading until June 17.
Visit Domino's Pizza's special website at (http://www.dominos.jp/eng/topics/) and its Facebook page at (http://www.facebook.com/DominosJapan).
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