ANIME NEWS: JoJo and Gucci collaborate on a global scale

January 21, 2013

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

Hirohiko Araki's popular manga series "JoJo's Bizarre Adventure" is collaborating with Gucci once again, this time on a global scale.

The high fashion brand is currently featuring Jolyne Cujoh, the protagonist of the sixth story arc in the series, in the window installations at its outlets around the world.

The latest collaboration highlights fashion items from the 2013 Cruise collection by Frida Giannini, Gucci's creative director.

The window illustration, titled "Jolyne, Fly High with Gucci," are featured at 70 direct stores in major cities and resorts around the world until mid-February. In Japan, the installation can be seen at Gucci stores in Tokyo, Osaka, Kyoto, Nagoya and Sendai.

"Jolyne, Fly High with Gucci" is a spinoff story that follows Jolyne, who inherits a keepsake from her mother's Gucci collection, as she sets out on a journey transcending time and space.

"As soon as I was presented with the powerful colors and beautiful graphics of the Cruise collection by Frida, my inspiration was broadened," Araki was quoted as saying. "From there, it came naturally to me to work on the characters featured in this story."

Giannini also praised Araki's work, saying that his manga was full of energy, sensuality and appeal that breathed life into her Cruise collection in a fun and fascinating way. She said she was sure the window designs would stop people in their tracks in cities across the globe and immerse them in the wonderful fantasy world created by Araki.

In 2011, a special exhibition featuring another character from the "JoJo" series was held at the Gucci outlet in Tokyo's Shinjuku district.

For more information, visit Gucci at www.gucci.com/us/home.

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.
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(c) Lucky Land Communication/ Shueisha

(c) Lucky Land Communication/ Shueisha

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  • (c) Lucky Land Communication/ Shueisha
  • (c) Lucky Land Communication/ Shueisha
  • (c) Lucky Land Communication/ Shueisha

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