For those who enjoy doing their reading in the loo, an English version of a Japanese horror story will soon be available overseas, with the entire novel printed on toilet paper.
Billed as “the world’s scariest toilet paper,” the roll will feature a horror story written by author Koji Suzuki, who also penned the popular horror novels “Ring” and “Spiral.” Appropriately enough, the story on the roll of toilet paper is called “Drop.”
Since hitting the market in Japan in 2009, the product has sold some 300,000 rolls domestically. The literary TP will sell for around 200 yen ($2.52) a roll, about 10 times the cost of a regular roll of toilet paper.
The product is made by Hayashi Paper Co., a firm in Shizuoka Prefecture with a staff of around 30. It is the brainchild of Hiroyuki Hayashi, president of Hayashi Paper, who contacted Suzuki and rolled out the idea. The popular author then agreed to write a short story for the roll. It is expected that some people will buy the product as a keepsake due to its gimmicky nature, while others will use it to take care of more pressing business.
The trade ministry, recognizing the toilet paper as a “Cool Japan” product with a distinctive feature, is getting behind attempts to develop sales channels for the quirky item. On June 14, trade minister Yukio Edano met with Hayashi and Suzuki and offered words of encouragement.
“I hope you will generate more ideas like this,” said Edano as he checked out the product. Visually that is.
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