The Japanese government will hold a joint business fair in Chile along with Japanese electronics companies to promote this country’s terrestrial digital broadcasting system in South America, communications ministry officials said.
According to officials, in the Latin American region, where many countries are pursuing the Japanese format, the market for broadcast equipment alone is expected to exceed 1 trillion yen ($12.2 billion).
Eight Japanese companies, including NEC Corp. and Toshiba Corp., are scheduled to participate in the March 22-23 fair.
Currently, three formats other than the Japanese terrestrial digital broadcasting system exist--American, European and Chinese.
The Japanese format is unique in that broadcast waves for one channel can be broken up into several segments, including programming for handheld devices such as cellphones. The system is known in Japan as the one-seg broadcasting format.
Officials said the format, which can receive TV broadcasts outdoors, is proving popular in South America, where watching soccer is a favorite pastime.
Nine South American countries, including Argentina, Chile and Brazil, plan on using the Japanese system at this point in time.
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