Toshiba Corp. on March 14 announced the launch of a new line of high-performance SDXC and SDHC memory cards under a new brand name, Exceria, which the company promises delivers the highest performance levels in the market.
Exceria, a combination of "excellent" and "experience," will offer cards compliant with the SD Memory Card Standard Version 3.0 UHS-I, and includes versions offering the world-fastest class data transfer speed. The new products will be launched from April in Japan, with distinctive labeling.
The SD memory card has emerged as the data storage card of choice for personal digital equipment. As the performance of digital equipment has advanced, SD memory cards offering faster data transfer speeds are necessary to support such functions as recording HD movies, continuous image shooting with digital cameras and short transfer times when copying data to other devices.
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