Shiseido Co. in May will start selling its products in Argentina, marking the first time for a Japanese cosmetics brand to enter the market in the South American country, the company said on April 25.
The move, intended to fortifying Shiseido’s presence in Latin America, will be carried out with the Greta Group, a distributor with a proven track record in terms of selling high-end cosmetics products in Argentina, Shiseido said.
The products that will be sold include Shiseido's skin-care and makeup lines.
With this endeavor, Shiseido’s overseas cosmetics sales will cover 89 countries and regions, including Brazil, Mexico, Colombia and Panama.
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