Sharp Corp. on Sept. 15 will release a series of Freestyle Aquos television sets featuring portable liquid crystal display screens that can be easily carried from room to room.
The company intends the products to be loss leaders with added value at a time when the TV market remains sluggish following the switch from analog to digital terrestrial broadcasting on July 24.
The lightweight monitors will come in four sizes: 20 inches (expected price tag of 80,000 yen or $1,040); 32 inches (110,000 yen); 40 inches (150,000 yen); and 60 inches (380,000 yen).
In the case of the 32-inch models, the monitor weighs 5.5 kilograms, about 40 percent less than conventional models, and is a maximum 3.3 centimeters thick, only about half as thick as conventional models. The monitor, which has a wireless hookup with a tuner connected to an antenna terminal, can be carried around freely as long as a power supply is available. It can also be hung on a wall.
According to the marketing firm BCN Inc., the number of TV units sold in Japan from Aug. 15-21 was only 28 percent of the number of units sold between June 27 and July 3 before the digital switch.
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