It's one of the most instantly recognized logos in the world.
The red tongue and lips design representing the Rolling Stones has been around since 1970, and has graced everything from album covers to T-shirts and everything else in between.
Now Suntory Liquors Ltd. plans to release three types of drinks in bottles and cans bearing the iconic rock 'n' roll logo. It's an attempt to attract a younger generation who prefer to quench their thirst with drinks with medium to low levels of alcohol.
The new products will come in a beer-like drink, highball and cocktail with an energy-drink flavor. The first two will contain a relatively low 4 percent alcohol level and have a mild and light taste with a citrus flavor.
The Rolling Stones tie-in is the brainchild of Suntory advertising manager Tatsuo Wada, a fan of the British rock legends.
Wada said the logo is familiar even with young people who don't know about the Stones and
“Japan wants vigor,” Wada said. “(I want young people) to set themselves free and get excited.”
Suntory's Stones Bar Rolling Hop, Rolling Gold and Citrus Highball drinks with labels sporting the tongue and lips logo and the message, "The Rolling Stones are the greatest rock 'n' roll band in the world," are set to hit store shelves on June 19.
Wada said Stones frontman, Mick Jagger, called the idea interesting.
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