Sony Corp. President Kazuo Hirai said he will mine the company’s portfolio of technologies aimed at businesses to revitalize its range of consumer products.
Hirai, 51, who took over as president at the start of this month and faces the daunting task of reviving a firm that once dominated consumer electronics, said Sony’s successful introduction of videotape recorders into people’s homes in the 1970s was an example of what could be done.
Sony based those videotape recorders, the first in the world, on technology originally built for broadcasters.
“We will translate the cutting-edge technology we have developed for business use into products for mass consumption,” Kazuo Hirai told a news conference on April 5. “That is our formula for success.”
He said he would emphasize Sony’s electronics business and the development of technology in that area, suggesting the company will continue to place priority on TV and digital camera operations.
Hirai established his career mainly in Sony’s music and game operations and had no experience of the electronics divisions when he joined Sony’s board.
Sony expects to record 220 billion yen ($2.65 billion) in group net losses for the year that ended in March. Hirai said the company will prioritize turning around the loss-making TV business that was partly responsible for that dismal performance.
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