Toyota targets aging Japanese with smaller Corolla

May 11, 2012

By JUN WAKAMATSU/ Staff Writer

Toyota Motor Corp. has downsized its popular Corolla to keep pace with Japan’s aging population, who find it difficult to handle a large car.

The 11th-generation model, released on May 11, is smaller than its predecessor for the first time since the first-generation model went on sale in 1966.

Middle-aged and older drivers, the main buyers of the Corolla, have complained that the car has become too large to turn on narrow roads or in garages.

The Corolla Axio sedan is 5 centimeters shorter than the model it replaced, and the Corolla Fielder station wagon is 6 cm shorter.

The Corolla has been redesigned for the first time in six years. It will be built at Toyota subsidiary Central Motor Co.’s Miyagi Plant.

The Corolla has sold 38.61 million units worldwide, the top-selling vehicle of all time.

By JUN WAKAMATSU/ Staff Writer
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Toyota Motor Corp. Akio Toyoda unveils the redesigned Corolla in Ohira, Miyagi Prefecture, on May 11. (Kengo Hiyoshi)

Toyota Motor Corp. Akio Toyoda unveils the redesigned Corolla in Ohira, Miyagi Prefecture, on May 11. (Kengo Hiyoshi)

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  • Toyota Motor Corp. Akio Toyoda unveils the redesigned Corolla in Ohira, Miyagi Prefecture, on May 11. (Kengo Hiyoshi)