-- Engages IMA to distribute printers and MFPs for business use --
TOKYO, January 11, 2012 -- OKI Data Corporation, an OKI Group company specializing in the printer business, today announced an alliance to further strengthen its distribution network. OKI Systems Italia, its printer sales company in Italy, has signed a new agreement with IMA (Informatica Marche Avanzate).
Under the terms of the agreement, IMA will offer the complete OKI portfolio, ranging from dot matrix printers to multifunction devices, to its reseller partners throughout Italy.
Based in Ancona, central Italy, IMA is one of the important distributors of IT equipment in Italy with around 1,100 dealers and resellers on its books, including IT resellers and VARs to mass retailers. In addition to the traditional IT sector, the company has more recently started to penetrate new markets such as POS, graphics and publishing markets.
The new agreement responds to OKI Data's strategy to find qualified partners who offer customers value-add services and support, further increasing the presence of OKI in the market and the value of its solution offerings.
"The agreement with OKI is of great strategic importance," says Gianfilippo Paparelli, Managing Director of IMA, "because it allows us to present our company to the market with a qualified offer and to gain greater visibility. The characteristics of OKI's solutions are consistent with our business philosophy: innovation and attention to customer needs."
"We know the value of a strong and efficient distribution channel, "says Giovanni Barzaghi, Sales Manager of OKI Systems Italia, "Thanks to the distribution channel we can seize the opportunities the market offers us. We are very pleased to have a new dynamic partner on board. This partnership will further strengthen OKI's presence in the Italian market with the aim to seize new opportunities," concludes Barzaghi.
[About OKI Data Corporation]
OKI Data Corporation specializes in the design, development, manufacture, and marketing of business printing solutions that empower organizations to communicate more effectively. A subsidiary of Tokyo-based OKI Electric Industry (established in 1881 as Japan's first telecommunications manufacturer), OKI Data fields representatives in 120 countries to offer innovative, leading-edge products and services worldwide. For more information, please visithttp://www.okiprintingsolutions.com/.
[About IMA (Informatica Marche Avanzate) S.r.l]
Established In 1985, IMA, is widely recognized as one of the important distributors of IT equipment within Italy. Its acknowledged expertise and breadth of products ranging from server, storage, networking, security, software, desktop, notebook, printing to digital imaging devices, has enabled the company to become the IT resellers' distribution partner of choice. For more information about IMA, please visit http://www.ima-srl.it/default.asp.
The names of the companies and products mentioned in this document are the trademarks or registered trademarks of the respective companies and organizations.
For more information, please visit http://www.oki.com/en/press/2012/01/z11095e.html
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