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Shipments of Japanese sake have declined to a third of what they were at the height of the beverage's popularity 40 years ago. There are signs of a revival, especially in northeastern Japan, but overall growth is sluggish. What can be done to introduce the country's fine brews to a greater audience? Taking pride in their role as envoys of Japan's rice culture, brewers continue to try a range of different strategies at home and abroad.
In U.S. restaurants, sake still struggles to...
The pale yellow walls of French restaurant Tocqueville in New York are reminiscent of a southern European eatery, and its food and service have earned it a lofty rating in the...
Quebec & Texas: airborne sake samurai, a Texan-born ...
At the Japanese restaurant Yuzu in Quebec, Canada, just over an hour's flight from New York, a Japan-themed party is being held.
The challenge for local sake: Departing from...
The Dassai sake brewery, Asahi Shuzo, tucked away in a mountain valley about an hour from Iwakuni City, Yamaguchi Prefecture, doesn't look very different from the hundreds of...
Mass-market sake brewers fight bad image
The president of Japan’s fourth largest sake brewer, Ozeki Corp., believes his industry has to look close to home for the reasons for its long-term decline.
Shinya Tasaki: Sake 'chilled for white fish; warm...
Sommelier Shinya Tasaki reveals the secrets to enjoying good sake.
Take my word for it: Japanese sake, now better than ...
It's been two years since I stopped drinking all other kinds of alcohol except Japanese sake. Even at banquets and parties, when the cry rings out to "start things off with...
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We sense the transition of the seasons in the redolence of the wind and our hearts flutter at the scent of our beloved. Fragrances add color to our everyday life and enrich our existence. We are unable to resist their bewitching allure.
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